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contract is broken. In this way, the provisions of the Sale of Goods Act help create a
balanced and reliable system for buying and selling goods.
6. (a) What are unfair trade practices ? Discuss.
(b) Explain consumer with suitable examples.
Ans: Introduction
In the modern marketplace, consumers often face challenges due to deceptive or unethical
practices by sellers and businesses. To protect buyers, laws such as the Consumer
Protection Act in India define and prohibit unfair trade practices. At the same time, the law
clarifies who a consumer is, because only consumers enjoy protection under these laws.
Let’s break this complex question into two parts: first, understanding unfair trade practices,
and second, explaining the meaning of a consumer with relatable examples.
(a) What are Unfair Trade Practices?
Meaning
Unfair trade practices refer to business activities that are deceptive, fraudulent, or
unethical, and which mislead or exploit consumers. These practices violate the principle of
fair dealing and are prohibited by law.
The Consumer Protection Act defines unfair trade practices as those that involve
misrepresentation, false advertising, deceptive pricing, or exploitation of consumers.
Types of Unfair Trade Practices
1. False Representation
o Claiming that goods or services are of a particular quality, grade, or standard
when they are not.
o Example: Selling ordinary jewelry as “pure gold” when it is only gold-plated.
2. False Advertising
o Misleading advertisements that exaggerate the benefits of a product.
o Example: A fairness cream claiming to make someone “fair in 7 days,” which
is scientifically impossible.
3. Deceptive Pricing
o Charging more than the advertised price or hiding extra costs.
o Example: A shop advertises a phone at ₹10,000 but adds hidden charges,
making the buyer pay ₹12,000.
4. Bait and Switch
o Advertising a product at a low price to attract customers, but then pushing
them to buy a more expensive product.